Case Study: Signature Styles Boosts its Online Revenues Via Sales on Amazon

Right Place, Right Time
With the tremendous volume of merchandise available on Amazon.com, it's critical for Signature Styles' products to be displayed in the correct categories and subcategories so consumers can easily find them. Since Signature Styles' previous data feed operated on a category level (e.g., women's shoes), its products would be displayed amongst thousands of other items in that category under Amazon's new product mapping rules. It's un-
likely a shopper would easily find Signature Styles' products. But with its data feed now operating on an item-level basis (e.g., women's flats), Signature Styles has a better shot at being in the right place at the right time when consumers are searching Amazon for a particular product.