Case Study: Signature Styles Boosts its Online Revenues Via Sales on Amazon

New York City-based Signature Styles hired Mercent, a provider of online channel marketing technology and services, in July 2010 to rework its Amazon data feed. The data feed includes all merchandise from the Spiegel and Newport News brands, with the exception of clearance items.

"We were mapping on a category-to-category level before, and we were going to have to change that to map on an item-level basis — map every single item to the relevant Amazon category," says Parker Block, vice president of e-commerce and marketing for Signature Styles. "That was something that was going to require a lot of work on our end, and Mercent did it pretty seamlessly."