Customer Acquisition: Sierra Trading Post’s Retooled Referral Program Sees Great Results

On Feb. 21, STP launched a one-week sweepstakes around the Get $10, Give $10 customer referral program. According to the contest rules, visitors to STP’s website could be entered into a $250 gift card giveaway each time someone they invited to become a STP member created a free member account. The giveaway ran till Feb. 29. Members could invite others via email, personal URL or a social network, earning one contest entry for each referral who opened an account. The sweepstakes had 10 winners. Results of the contest weren’t available as of press time, but a quick look at the activity and mentions around the giveaway on STP’s social networking pages revealed that it was well received.