Customer Acquisition: Sierra Trading Post’s Retooled Referral Program Sees Great Results

STP’s referral program is very easy to use. Here’s how it works:

1. An existing customer sets up a free account and invites friends and family to shop with STP.
2. If those referred turn into a first-time customer, they get $10 off their first purchase.
3. The referring customer gets $10 for each new customer it refers to STP.

Last November, STP reported customer acquisition was up 888 percent and program revenue increased nearly 1,000 percent. “Acquiring new customers is one of our top companywide initiatives,” said TJ Croissant, marketing manager for STP, in a company press release. “We connect with many of our customers socially, and our hope is that these loyal fans will spread our brand message to their friends and family. Of course, rewarding new and existing customers with gift cards helps too.”