Showcase Your Brand With Showrooming for the Holidays

So how can leading retailers extend the shortened shopping season to take advantage of the great opportunities this holiday season presents? In short, rethink showrooming. Retailers should be reconsidering their digital presence and embracing the opportunity to truly showroom their products, brands and promotions to offer a fully curated experience. E-commerce sales continue to grow steadily at around 15 percent annually; for retailers to stay relevant in this wave of consumer spending, internet and mobile shopping sites must continue to attract and retain visitors. Coupled with the challenges of the shorter holiday shopping season, retailers must generate greater value from their digital presence because it's a vital sales tool throughout the season.