Show Me the Numbers; Better Yet, I’ll Show You

In the coming months, we’ll also be running a series of mail volume charts provided by several catalog co-op databases. Like the Latest Trends surveys, these will run in the IndustryEye section of our print magazine. And for the past year or so, we’ve been running a regular reader poll. It’s admittedly non-scientific, but it’s been giving us a good idea of what your businesses are like while gauging your opinions on just about every issue relevant to the catalog/multichannel business.