Show Me the Numbers; Better Yet, I’ll Show You

Your Finances
How well capitalized is your catalog/multichannel company right now?
(67%) We have plenty of capital to run our daily operations
(22%) We’re just barely at breakeven and will likely need to get more capital soon
(11%) We’re undercapitalized and are seeking one or more investor

Your Conference Attendance
On an overall staff-wide basis, what are your company’s plans for attending this year’s catalog/multichannel-related conferences, compared to last year?
(20%) We’re sending more people to conferences
(70%) We’re sending fewer people to conferences
(10%) No change from last year