Should You Rent Out Your Customer List?

Conclusion: Active mail-order buyers are among the best buyers on a customer list.

Expected Income

It doesn’t matter if you have an apparel file or a hard-goods list; the real difference seems to be in the file size and availability of selects. The more opportunity there is to impose select charges, the more money a list owner will generate. This applies more to hard-goods mailers than it does to the apparel market.