Should You Rent Out Your Customer List?

Consider the Facts

• Typically, more than 95 percent of a cataloger’s customer names already reside on the Abacus Alliance cooperative database.

• You’re the one who decides with which companies you’re willing to rent and/or exchange names.

• You’ll approve every mail piece that’s sent to your customer list. If it’s inappropriate, or if the offer is too competitive, you can turn down the request.