Should You Rent Out Your Customer List?

In times past, you’d have difficulty obtaining lists if you weren’t willing to rent your own file. This mindset has changed since companies are hungrier for list-rental income to boost their bottom lines. Not renting or exchanging names can and does impact the universe of lists available to you for prospecting. Therefore, the growth of your catalog company will be limited if you’re unwilling to rent and/or exchange names with others. Think of it this way: If your list works for a particular mailer, chances are their list will work for you, too.