Should You Rent Out Your Customer List?

And on your Web site, provide notice about your information-sharing practices. If you send unsolicited commercial e-mails, provide notice to customers and prospects in each solicitation of both in-house suppress and “opt-out” procedures.

Stephen R. Lett is president of Lett Direct, a catalog consulting firm specializing in circulation planning, forecasting and analysis. He can be reached at (302) 541-0608 or by e-mail at www.lettdirect.com.