Should You Rent Out Your Customer List?

Companies also reaffirm their compliance with DMA guidelines each year as part of the annual membership-renewal process and re-confirm or appoint a new compliance contact person. If you’re a b-to-c marketer who rents and/or exchanges lists, you must give your customers notice that they can choose not to have their contact information rented, sold or exchanged. Following is an example of the correct wording that should appear on your order form: