Should You Rent Out Your Customer List?

5. Impose a mail date restriction if you feel it’s necessary. Don’t let a competitor use your file prior to mailing your own catalog. Be sure your book is in the mail first.

6. Only rent or exchange with companies willing to share their lists with you.

7. Seed your list with decoys. Subscribe to a decoy service such as Hauser to be sure the company using your list has used it properly and that it was used only once.