Strategy: Should You Remail the Same Prospect Names Within a Season?
Mailing to The Same Names Works
Typically, the fall-off in performance is about 10 percent to 15 percent (can vary by season). Using the same names from the co-ops works because the prospects coming to the top of the models are well qualified. Also, strong seasons hold up better than weak ones.
The main reasons you’d want to remail the same prospect names within a 60-day period are as follows:
- Companies:
- Lett Direct Inc.
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