Strategy: Should You Remail the Same Prospect Names Within a Season?
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But what happens when you request to re-use the same prospect list within a particular season? Recently, I set up a few tests to determine the effect on the response rate when the same exact names are remailed within 30, 60 and 90 days. The results might surprise you. Look at the first chart (below).
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- Companies:
- Lett Direct Inc.
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