Strategy: Should You Remail the Same Prospect Names Within a Season?

Still Mail ‘Fresh’ Names

Using the same list and/or model, however, normally doesn’t mean using the same prospect names. When you place the list rental order, you often request OPU (omit previous usage). This means the list owner or co-op provides you with different names within the same list segment or database model. This allows you to mail to “fresh” names and not the same prospect names previously mailed.