Should You Create a Spin-Off Catalog?

Examples: Lands’ End Beyond Buttondowns, Lands’ End First Person, and Plow & Hearth Country Home.

When a Spinoff May Work

The following are potential signs that a spinoff might work for you.

• You have a productive and successful category that continually outperforms its space in the catalog and shows room for growth, while other categories continue to hold their own. Additionally, there’s a lot of available product in the marketplace that fits well with your brand.