Should You Create a Spin-Off Catalog?

Therefore, any spin-off effort shouldn’t be entered lightly. This month, I’ll look at types of spinoffs, the indicators for a potential spinoff opportunity, and ways to make one work for you.

Types of Spinoffs

There are different kinds of spinoffs, each holding the common thread of leveraging your current brand. If your current brand isn’t used effectively, it isn’t a spinoff, it’s just a new catalog.