Should You Create a Spin-Off Catalog?

Also be sure the product crossover with your core book isn’t too high. If you expect customers to respond to both efforts, have enough unique items in each one to garner that response. This will mean an increase in the number of SKUs in the warehouse, which means added costs and inventory investments. This is in addition to the extra creative, printing, paper and postage costs needed to get the new book in the mail.