Should You Create a Spin-Off Catalog?

Create Your Spinoff

When developing the spinoff title, keep your essential brand elements consistent with the core book. Remember, most spinoffs are trying to get additional purchases (more per order or more orders per year) from current customer segments and therefore need to keep a consistent brand feel. Retain that connection with your customers so they know this new offer is from their old friend. It can be different; it just needs to fit.