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Joe Keenan
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In addition to targeting its best and most loyal customers with personalized email offers, ShopRoxx has realized success going after website abandoners and lapsed subscribers. Re-engagement campaigns based on how site abandoners behaved on ShopRoxx's website have generated, on average, between six times to 10 times more sales than its standard email campaigns.
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- People:
- Steven Shrem
- Places:
- New York City
- U.S.
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