Shoppers Turn to Search More, But Buying Behavior Unchanged

4 total sales from search engine marketing programs grew as search spend increased

4 total Q4 revenue attributed directly to search increased by 43 percent over Q4 2005

4 overall search-attributed sales for all of 2006 increased by 55 percent from the previous year

4 significant growth in search spend resulted, in part, from the addition of new advertisers to the Performics 50 Index; some of these advertisers were new to paid search in 2006.