Shop.org Report: Retailers Remain Conservative on Mobile

"While consumers are rapidly adopting smartphones and tablets, there's no shortage of companies eager to provide mobile offerings to retailers," said Sucharita Mulpuru, vice president and principal analyst at Forrester Research, in a company press release. "Retail executives are taking a measured view of the immediate benefits of these efforts — in part because of the myriad of challenges that must be considered when investing in mobile for their company."