Shop.org Report: Retailers Remain Conservative on Mobile

When asked what their company's greatest internal challenges are as they relate to deploying and managing their mobile initiatives, the answers ran deep. Sixty percent said their business objectives for mobile initiatives are unclear and another 40 percent said a lack of experience in other areas such as designing for smartphone and tablet formats are presenting challenges. Additionally, 36 percent said obtaining adequate budget for mobile initiatives, including staff, is a top concern.