Shop.org Report: Retailers Remain Conservative on Mobile

As part of their mobile investments, and in addition to the consumer-facing technologies that they're leveraging, retailers are focusing on in-store technologies such as mobile point of sale and perfecting site optimization features for smartphone and tablet-toting shoppers.

According to the survey, 45 percent of companies have already or are planning to implement e-receipts in their stores in the next two years, and more than half (57 percent) say they have or will have mobile point-of-sale options for their stores within the next two years.