Shop.org Report: Retailers Remain Conservative on Mobile

"It's easy to forget that mobile retailing is still in its infancy, and unlike what we saw with e-commerce 10 short years ago, mobile is almost entirely consumer-driven," said Vicki Cantrell, Shop.org's executive director, in a company press release. "As mobile grows, so too will retailers’ investments in technologies that make sense for their shopper. But to get to that level of commitment, retailers must first take smart, calculated steps to maximize the mobile shopping experience both now and in the future."