Shop.org Report: Retailers Remain Conservative on Mobile

Despite the buzz on the exhibit floor at Shop.org's Annual Summit in Denver yesterday, retailers remain prudent in their mobile financial investments, according to the 2012 Shop.org/Forrester Research State Of Retailing Online survey that was released here.

Fifty percent of retailers surveyed said they spent less than $100,000 on smartphone investments in 2011, and 74 percent spent the same on tablet initiatives. One year later, those numbers remain conservative, though companies are indicating a desire to grow their investments in tablet initiatives. On average, retailers plan to invest $207,000 in 2012, compared to an average of $55,000 spent in 2011.