3 Reasons to Marry Shopify and Email Marketing

Automated thank-you emails are great for rewarding existing customers, but the same approach works for new buyers, too. A recent Experian study found a "thanks for joining us" email series has a 15 times higher response rate and 21 times higher revenue per email than standard promotional emails.

Furthermore, by identifying first-time purchasers through the Shopify integration, you can nurture those subscribers properly with an automated welcome series that keeps them engaged and gives them the best brand experience possible.