3 Reasons to Marry Shopify and Email Marketing

This is a great way to reward your most loyal customers with a special offer and keep them coming back to your store. And since it's automated, it keeps building customer loyalty for you while you focus on other projects (or maybe just grab a snack).

Take peach purveyor The Peach Truck, for example. When the mobile produce vendor connected its email marketing to Shopify, it allowed the team to track purchases that resulted from each email. This helps The Peach Truck identify which customers are ordering a lot (so it can send a nice thank-you email) and which ones it hasn't heard from in awhile (so it can send a special offer) to keep them coming back for more tasty peaches.