3 Reasons to Marry Shopify and Email Marketing

In addition, all existing Shopify customer lists seamlessly update as the customer data changes. This saves you a ton of time from manually updating your email list and makes tailoring your message for different customers a snap.

3. Automated thank-you and reward emails provide a turnkey close to the purchase experience. When retailers integrate their email with Shopify, they can automate the post-purchase process by setting up emails that send automatically based on a change in customer data, like number of purchases or spend.