3 Reasons to Marry Shopify and Email Marketing

There are lots of great reasons to marry email marketing with Shopify, but here are three of my favorites:

1. You'll have a better understanding of your return on investment. In retail, it's all about the bottom line and the balance sheet. For most of us in the industry, understanding and quantifying a project or tool's ROI is absolutely critical. That's one reason why using email marketing and Shopify together is so useful; it allows you to track purchase activity that comes directly from your emails.