Shop from Work Week, Social Forwarding Increase Better  World Books’ Customer Acquisition Rate

By Melissa Campanelli

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People:
John Ujda
Melissa Campanelli

Places:
Mishawaka, Ind.

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.