Shop Talk: 6 Ways to Acquire Consumer Email Addresses

3. Give consumers a reason to sign up for your emails. This could be free shipping offers or something that people not signed up don't get. Make it clear that signing up for your email program is a good thing for the subscriber. To make sure that people sign up, try a pop-over — i.e., a sign-up sheet that slides over your web page once while visitors are viewing it. Pop-overs are very annoying, yet very effective. Make sure that your visitors see the pop-over only once.