Shop Talk: 6 Ways to Acquire Consumer Email Addresses

1. Have a great website filled with interesting and useful information as well as links that show all of the products and services you have available. On that website must be an invitation to sign up for emails — an invitation that stands out, that provides a reason for signing up and makes it easy to do so. TIP: Make sure those who sign up get a welcome message right away. How fast is right away? Within five minutes, while the visitor is still at their PC. If your welcome message comes tomorrow, she will forget that she even signed up for your program and think your email is spam.