Shop Talk: 6 Ways to Acquire Consumer Email Addresses

Q: "I own a retail dealership selling powersports maintenance parts and would love to gather quality leads from potential customers for targeted email campaigns. What are the five best ways to garner quality leads? Thanks!" - Michael B. Manthey, owner, Up North Powersports

A: Most businesses need more leads than they have right now. They need people signed up for their emails who want to hear about their products and services. How can you get them? Here are five ways (plus an extra bonus tip):