Idustry Eye: Shop Talk - Understanding Postal, Letter to the Editor

To that end, Annalee has devised a marketing concept called circular marketing. It’s based on erasing inventory risks by using multiple channels, including off-price, to move inventory while guaranteeing sales. To the surprise of many full-price retailers, this concept has delivered new customers to them, caused by consumers making a first purchase in an off-price channel and then desiring a better selection and current products.