Industry EYE: Shop Talk - Marketing - Make Branding & Selling Work Hand in Hand
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How can you ensure your brand is working hand in hand with your creative efforts to sell? Follow these five tips:
1. Be clear exactly who your customer is — and who you're targeting. Some merchants try to be all things to all people. That's a sure road to a mealymouthed brand that says nothing to nobody.
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Carol Worthington-levy
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