Industry EYE: Shop Talk - Marketing - Make Branding & Selling Work Hand in Hand

Everyone in business has to sell. In the long run, it's what keeps you alive and growing. Yet there are times I hear clients say they're willing to give up sales to support the brand. Are you kidding? Never! That's evidence of grave dysfunction between creative and marketing.

Solid brand work is proven to create ongoing recognition in mail, retail, online, broadcast, space advertising and even partner campaigns with other products or services.