Shop Talk: Best Practices for Growing Your Email List

Furthermore, thoughtfully consider how you will onboard your subscribers. Don't just dump them into your regular email stream. Take the time to showcase your products and show value over time. Use the opportunity to get to know your subscriber's preferences by observing email clickthrough and website browse behavior to progressively enhance their profile. For instance, if in an early email campaign you showcase product categories for pet supplies, kitchen gadgets and electronics, you can infer interest in a certain product category and market those products more aggressively going forward based on how someone clicks.