Shop Talk: Best Practices for Growing Your Email List

No matter the source that drives them to become an email subscriber, the page on which they actually convert should clearly set expectations and explain the benefits of registering. What sets you apart from the competition? What can they expect from your email program moving forward? Be clear on the content and frequency of messaging, as well as what's in it for the subscriber. Also, ask a couple of basic segmentation questions as part of the sign-up process. This will allow you to send more personalized messages right off the bat. In your first few emails, prove that your products are in line with the subscriber's interests to help lead to their first purchase.