Shop Talk: A Starter's Guide to Creating Your Company Blog

Think plural as well. Not blog, but blogs — each targeted to a specific audience based on keyword research. You'll find not only do blogs drive amazing qualified traffic, they convert at rates you most likely will never see on a traditional website.

One final thought: You don't own Facebook. Things could change, but your blogs are yours. Make blogs the hub of your social media efforts, sending content to Facebook and Twitter from your social media hub.