Shop Talk: A Starter's Guide to Creating Your Company Blog

I've seen retailers like yours enjoy amazing success by leveraging existing relationships via email, Facebook, Twitter and other channels to tell the stories of their businesses and products. Send trigger emails after a purchase and ask customers why they bought the product they did. How will they use it? Where will they use it? Don't think about reviews; think about stories. The oldest sales tactic in the book is the similar situation sale. Tell a story about how you've helped someone with a similar problem and I'll trust that you can help me.