Shop Talk: A Starter's Guide to Creating Your Company Blog

A recent study from Pew Research shows the continuing growth and prevalence of search in our everyday lives. As marketers, it's your job to show up in front of the relevant queries that drive 
your business.

A comprehensive blogging program is the best way for organizations of all sizes to deliver relevant content to searchers. Many marketers don't realize that on average, 80 percent of all blog traffic comes from first-time visitors. Let this statistic drive your strategy.