A Starter's Guide to Creating Your Company Blog

Said on the Web

"Sometimes, long-standing products are only purchased by long-standing customers. Compare product sales by new/loyal buyers."
Tweeted by @minethatdata, Oct. 15

"[A] clear link to international shipping information is crucial. Place it in a banner or navigation header, along with any other localized features like switch language, region or currency."
Linda Bustos, Get Elastic blog, Oct. 13

"Customer-centric organizations focus on the value of a customer engagement cycle that relies on great customer experience as an engine that drives retention and positive word of mouth."
Kevin Ertell, Retail: Shaken Not Stirred blog, Oct. 7

"Top reasons for abandoning carts: 1. Cost information 2. Not ready to buy yet. Often cart UI isn't the problem."
Tweeted by @chrisgoward, Oct. 5

"Lesson 5 from @shoebuy CEO: Every dollar should be spent as though it is your last, maximize opportunity & minimize risk. #shoporg10"
Tweeted by @shoporg, Sept. 29

Q: "Can you offer any general advice on integrating a blogging arm into your company's social media strategy?"

— Jim Schweitzer, copywriter, The Sportsman's Guide

A: Great question, Jim. Lots of businesses are starting to try and get a grip on their social media strategy, and they're realizing that blogs offer many benefits acting as the hub.

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Chris Baggott
Jim Schweitzer

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Shop Talk: A Starter's Guide to Creating Your Company Blog