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Here's a look at a few key takeaways (in tweet form) from Shop.org's Annual Summit, which took place last week in Denver.
"Cross-Channel needs its own leader (VP of CrossChannel) in order to be successful #shoporg12"
@bernardinewu, Sept. 12
"Vasquez at @jcrew: marketing and merchandise teams need to be cross-channel vs being aligned to specific channels #shoporg12"
@retailgeek, Sept. 12
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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