Shoes, Spark Plugs and Satisfaction ... Online

Could it really be that hard to sell data online? Well, the conclusion we came to is that it’s no pair of shoes, that’s for sure.

To make the process as simple and satisfying as possible, infoUSA discovered that the best approach was to listen to customers. While selling data online proves challenging, talking to our customers is actually quite easy. In fact, once we started, it became hard to stop.