Shoes, Spark Plugs and Satisfaction ... Online

It all started with a pair of shoes. When it was time for a new pair, a friend of mine strongly recommended Zappos.com, because it ships quickly and pays for returns. Great customer service made her an active advocate for Zappos — and for doing business online. It took two brands, three styles and two colors (five returns in all) to find the perfect pair of cross-trainers. Buying shoes online wasn’t very hard at all, really, and the luxury of trial and error made it fine, so long as there was time.