Shoes, Spark Plugs and Satisfaction ... Online

Step 5: Repeat. Success is a cycle, not an event. It’s a journey, not a destination. Tweak or refine this model — or create your own.

Put the power of customer satisfaction behind your online innovations, and watch your sales soar.

Bryan Jennewein is the director of online business development and social media for infoGROUP (formerly infoUSA). He can be reached at (402) 537–7743 or Bryan.Jennewein@infousa.com.