Shipping& Mailing: In Search of the Perfect Order

Noting that a recent AMR study showed that just 80 percent of orders in the United States are “perfect,” Vitasek said that 11 percent aren’t delivered on-time due to stock-outs, late shipments, transit delays and multiple deliveries.

The bottom line: “That customer isn’t seeing a 99 percent fill rate,” she noted. “They see 85 percent. And that results in lost customers, lost sales and lost revenue.”