6. Consolidate multiple channels. Automation again comes into play for e-commerce companies that are selling product through multiple channels. As the business expands, communications among these channels can break down as each needs access to tracking information and other data. Software solutions can consolidate orders into a single conduit, with one-click label creation, tracking notifications and other necessary functions. By relying on technology, businesses can meet the shipping requirements of every marketplace.
- Companies:
- Federal Express
Robert Gilbreath is the general manager of Auctane’s ShipStation, the trusted leader in shipping software that helps online sellers scale their businesses and deliver exceptional customer experiences. Gilbreath has been part of the team for nearly a decade but spent a larger portion of his professional life in online retail as part of what was once the new world of ecommerce. Like ShipStation, he’s based in Austin, Texas. When not getting ship done, he enjoys time outdoors with his wife and three children.